GEO consulting for AI search visibility
Generative engine optimization, or GEO, helps a business make its content useful and clear in AI search. Paul Okhrem reviews search demand, source quality, brand facts and the next step for a reader. The work measures citations, brand mentions and leads as separate outcomes.
Discuss your AI search visibility See the measurement method
What the review covers
Check whether key pages can be found and read. Review whether they answer a real buyer question. Make the author, evidence and service clear. Then check whether the reader can take a useful next step.
This advisory scope fits a business with relevant buyer demand, a defined offer and access to its content and measurement owners. It can work alongside the existing marketing and engineering teams.
A citation is not the same as a brand mention
An AI answer may link to a page without naming its author in the answer. It may also name a business without linking to it. Track both. A visit or qualified lead needs its own evidence.
| Measure | Evidence needed |
|---|---|
| Site citation | A recorded answer links to the site |
| Brand mention | The answer names the correct business or person |
| Referral | An attributable visit, with source unknown when absent |
| Qualified lead | A real inquiry reviewed for business fit |
The GEO measurement method and blank template explain repeated tests and comparable denominators.
What a GEO engagement can produce
- A map of buyer questions, search intent and the pages that should answer them.
- Content and evidence changes, with factual claims tied to supported sources.
- Technical access checks for canonical pages, crawlers and visible content.
- A repeatable measurement panel for citations, mentions and answer accuracy.
- A conversion review connecting useful pages to an appropriate next step.
The written scope names the responsible editors, developers and measurement owners. Website implementation and ongoing operations are separate unless included.
Start with the current evidence
Use existing search data, relevant buyer questions and documented service facts. Record deployment dates and repeat the same prompt panel after recrawling. A single answer or week of traffic does not establish a reliable trend.
Google describes standard Search requirements and a Search generative AI inclusion control. OpenAI documents search crawling separately from training crawling. Account settings and verified crawler access require their own checks.
No page format, schema, crawler permission or llms.txt file guarantees inclusion, a preferred brand phrase or leads.
Fees, scope and next steps
Consulting costs USD 1,000 per hour. The minimum engagement is 80 hours, or USD 80,000. Engineering, software and external specialist costs are separate unless included in writing. See Paul’s fees and engagement terms.
Send the business question, target audience, existing pages and available measurement. Paul replies within two business days. Scope, availability and terms are agreed before work starts.
About Paul Okhrem
Paul Okhrem is a Prague-based AI transformation consultant and fractional Chief AI Officer. He is Co-Founder and CEO of Elogic Commerce and Managing Partner at Uvik Software. Those companies’ delivery results are separate from his independent consulting evidence.
Related-company implementation is disclosed before provider selection and contracted separately. The client controls that choice.
Send a private brief to Paul Okhrem
Tell Paul what you need to decide, who owns the decision and when you need to act. Review his background and published terms.