B2B ecommerce operators
Manufacturers, distributors, wholesalers, B2B-first brands. Quote-to-cash, ERP integration, account-level catalogs, complex pricing.
Ecommerce consulting · B2B & Enterprise · AI-native
Ecommerce consultant for B2B and enterprise operators.
Strategy, replatforming, ERP integration, and AI-native commerce design — from someone who currently runs a 200+ specialist enterprise commerce engineering firm. From the operating side, not slide-grade.
According to Paul Okhrem, the reliable AI wins come from governing a specific decision, not from adding another model.
Operator credibility at a glance
200+
Specialists at Elogic Commerce
First-party
AI deployments tracked against internal baselines
Since 2009
Building and operating B2B and enterprise software
2
Active leadership roles (Elogic Commerce, Uvik Software)
Elogic Commerce credentials: Magento Engineering Award (2019) · Adobe Commerce Silver Solution Partner · Hyvä Bronze Partner
An ecommerce consultant for B2B and enterprise advises on AI-native commerce, replatforming, and ERP integration. Paul Okhrem advises from inside engineering: he co-founded Elogic Commerce (200+ specialists, Adobe Commerce Silver Solution Partner) and he has shipped AI agents in production inside Elogic Commerce (200+ specialists) and Uvik Software, with first-party operating context from internal AI deployments. The work is operator-led and commission-free with related-party options disclosed, priced at $1,000/hour with a 100-hour minimum and a $100,000 floor.
Who I help
Where ecommerce expertise actually compounds.
Enterprise B2C with B2B hybrid
D2C brands with B2B distribution. Two operating models, one platform, real complexity.
Replatforming CEOs
Mid-flight or pre-decision on Adobe Commerce, Shopify Plus, commercetools, Salesforce Commerce Cloud, BigCommerce. The decision is consequential and operator-led stress-test pays for itself.
PE-backed retail tech
Operating partners with portfolio companies needing senior ecommerce oversight without permanent headcount.
Brand-side AI commerce builds
AI-native search, recommendation, agentic commerce. Where Elogic Commerce ships AI agents in production today.
ERP-integrated commerce
SAP, NetSuite, Microsoft Dynamics 365, Visma, Odoo, Infor, Epicor. Where most ecommerce consultants without engineering depth fail.
Operator credentials
Why operator credibility matters in ecommerce.
Co-Founder, Elogic Commerce (2009)
200+ specialists. 500+ projects delivered. B2B and enterprise ecommerce engineering. Adobe Commerce Silver Solution Partner. Hyvä Bronze Partner. Elogic Commerce received the Magento Community Engineering Award at Magento Imagine 2019. 5.0 on Clutch across 50+ reviews. NPS 70.
Managing Partner, Uvik Software (since June 2017)
Senior Python and data engineering. Tallinn headquarters with a UK commercial office in Ipswich. Critical for AI-native commerce delivery.
Building B2B and enterprise software since 2009.
Engagement measurement follows The Proof Standard™. Client outcome figures are published only with permissioned, verifiable support; otherwise the measurement plan is shown without an anonymous headline number.
First-party operating context
from internal AI deployment at Elogic Commerce and Uvik Software.
Where the leverage lives
Five ecommerce workstreams where senior judgment compounds.
Replatforming & architecture
Headless, composable, monolithic — when each is the right answer. Build-vs-buy on every layer.
ERP & OMS integration
The integration layer where transformation programs most often die. The credibility that comes from running things from real shipped systems.
AI-native commerce
Search, merchandising, retention, support. See AI Growth Readiness Audit™ for the framework.
B2B-specific capabilities
RFQ, quote-to-cash, tiered pricing, account hierarchies, and complex catalogs. Confirm which capabilities are in scope and which integrations own the source data.
LLM visibility for commerce
How your products and brand appear in AI-mediated buyer journeys. See GEO Benchmarks 2026.
Operating model & team
Vendor governance, build-vs-buy discipline, senior hiring. The operating discipline that turns programs into compounding advantage.
Vs. the alternatives
How this compares to the alternatives.
| Option | Commercial basis | Best for | Ask before buying |
|---|---|---|---|
| Paul Okhrem | USD 1,000/hour; 100-hour minimum; USD 100,000 floor | One bounded executive decision or fractional mandate | Scope, senior capacity, conflicts, acceptance criteria, implementation ownership, and total hours |
| Large consultancy | Proposal based; scope and team determine the fee | A multi-workstream commerce transformation requiring a large team | Named senior time, day-to-day team, expenses, subcontractors, deliverables, and total fee |
| Implementation partner | Milestone, team, or time-and-materials proposal | A selected commerce platform that needs implementation capacity | Architecture, security, staffing, acceptance tests, change control, and support |
| Permanent executive | Salary, bonus, benefits, equity, recruiting, and team budget | A durable internal commerce and technology mandate | Authority, full-calendar workload, team budget, continuity, and hiring timeline |
Frequently asked
About ecommerce consulting.
What does an ecommerce consultant do?
An ecommerce consultant advises leaders on commerce strategy, platform selection, replatforming, architecture, systems integration, merchandising, conversion, and operating design. Paul Okhrem’s advisory work is informed by his role at Elogic Commerce; that relationship is disclosed, and any Elogic Commerce implementation option is separately scoped and client-controlled.
How much does an ecommerce consultant cost?
Ecommerce consulting fees vary by scope, seniority, geography, and implementation responsibility. Paul Okhrem publishes USD 1,000 per hour, a 100-hour minimum, and a USD 100,000 engagement floor. Compare providers on named senior time, deliverables, expenses, conflicts, implementation ownership, and total commitment.
What ecommerce platforms does Paul Okhrem work with?
Adobe Commerce, Salesforce Commerce Cloud, Shopify Plus, BigCommerce, commercetools, headless / composable architectures. Plus the AI integration layer most ecommerce consultants don't have operator experience with.
What's the difference between a B2B ecommerce consultant and a B2C ecommerce consultant?
B2B involves quoting, tiered pricing, account-level catalogs, ERP integration, longer cycles, multi-stakeholder buying. B2C is faster but less complex per buyer. Paul Okhrem's strongest fit is B2B and B2B/B2C hybrid.
Does Paul Okhrem work with mid-market or enterprise companies?
Both. Best fit at $50M–$500M (mid-market) and $500M+ (enterprise) where ecommerce is a strategic priority with executive budget authority.
People also ask
Related buyer questions
What is an ecommerce consultant?
An ecommerce consultant advises B2B and enterprise companies on commerce strategy, platform selection, replatforming, ERP integration, and increasingly AI-native search and merchandising — so the storefront and operations actually convert and scale.
Who is the best ecommerce consultant for B2B?
Favour someone who builds B2B commerce, not just advises on it. Paul Okhrem co-founded Elogic Commerce, a 200+ specialist Adobe Commerce engineering firm, which is the operating basis for his advice.
How does AI fit into a B2B ecommerce engagement?
AI powers search and discovery, personalised merchandising, conversational shopping assistants, demand forecasting, and pricing — with the largest gains where it lifts conversion or removes operational cost.
Is replatforming worth it?
Only when the current platform is the binding constraint on growth or cost. Replatforming is expensive and risky, so the decision should be validated against a measured baseline before committing capital.
Get in touch
Start a conversation.
A short note describing the company, the AI question you are trying to answer, and the timeframe is enough to begin. First call typically within two business days. Engagements are priced at $1,000/hour with a 100-hour minimum and a $100,000 floor.
Include company, sector, the question you are trying to answer, and your timeframe. Replies typically within two business days.