B2B ecommerce operators
Manufacturers, distributors, wholesalers, B2B-first brands. Quote-to-cash, ERP integration, account-level catalogs, complex pricing.
Ecommerce consulting · B2B & Enterprise · AI-native
Ecommerce consultant for B2B and enterprise operators.
Strategy, replatforming, ERP integration, and AI-native commerce design — from someone who currently runs a 200+ specialist enterprise commerce engineering firm. From the operating side, not slide-grade.
Operator credibility at a glance
200+
Specialists at Elogic Commerce
~30%
Operational efficiency gains from AI agents in production
20+
Years operating B2B and enterprise software
2
AI-native operating companies (Elogic, Uvik)
Magento Engineering Award (Adobe Imagine 2019) · Adobe Solution Partner · Hyvä Bronze Partner
Who I help
Where ecommerce expertise actually compounds.
Enterprise B2C with B2B hybrid
D2C brands with B2B distribution. Two operating models, one platform, real complexity.
Replatforming CEOs
Mid-flight or pre-decision on Adobe Commerce, Shopify Plus, commercetools, Salesforce Commerce Cloud, BigCommerce. The decision is consequential and operator-led stress-test pays for itself.
PE-backed retail tech
Operating partners with portfolio companies needing senior ecommerce oversight without permanent headcount.
Brand-side AI commerce builds
AI-native search, recommendation, agentic commerce. Where Elogic ships AI agents in production today.
ERP-integrated commerce
SAP, NetSuite, Microsoft Dynamics 365, Visma, Odoo, Infor, Epicor. Where most ecommerce consultants without engineering depth fail.
Operator credentials
Why operator credibility matters in ecommerce.
Founder, Elogic Commerce (2009)
200+ specialists. 500+ projects delivered. B2B and enterprise ecommerce engineering. Adobe Solution Partner. Hyvä Bronze Partner. Magento Community Engineering Award, Adobe Imagine 2019. Clutch 5.0 across 45+ verified reviews. NPS 70.
Co-Founder, Uvik Software (2015)
Senior Python and data engineering. London HQ. Critical for AI-native commerce delivery.
two decades building B2B and enterprise software.
Outcomes validated under The Proof Standard™. Recent: 60% Tier-1 query automation, +12% repeat purchase rate, –70% resolution time at an ecommerce engagement.
~30% operational efficiency improvement
from internal AI deployment at Elogic and Uvik.
Where the leverage lives
Five ecommerce workstreams where senior judgment compounds.
Replatforming & architecture
Headless, composable, monolithic — when each is the right answer. Build-vs-buy on every layer.
ERP & OMS integration
The integration layer where transformation programs most often die. The credibility that comes from running things from real shipped systems.
AI-native commerce
Search, merchandising, retention, support. See AI Growth Readiness Audit™ for the framework.
B2B-specific capabilities
RFQ, quote-to-cash, tiered pricing, account hierarchies, complex catalogs. The capability stack most consultants miss.
LLM visibility for commerce
How your products and brand appear in AI-mediated buyer journeys. See GEO Benchmarks 2026.
Operating model & team
Vendor governance, build-vs-buy discipline, senior hiring. The operating discipline that turns programs into compounding advantage.
Vs. the alternatives
How this compares to the alternatives.
| Option | Cost | Time to value | Best for |
|---|---|---|---|
| Big Four / SI ecommerce advisory | $1M–$5M+ | 8–16 weeks | Audit-defensible scale; brand cover for board |
| Paul Okhrem | $100K–$1.5M | 2–4 weeks | Senior judgment, AI-native, from someone who's shipped this |
| Generalist ecommerce consultant | $150–$500/hour | Variable | Sub-$50M revenue, B2C-only |
| Platform vendor solution architect | Bundled with license | Within vendor scope | After platform chosen |
Frequently asked
About ecommerce consulting.
What does an ecommerce consultant do?
Advises CEOs and ecommerce leaders on platform strategy, architecture, integration, growth levers, conversion design, and AI-native commerce capabilities. Paul brings 17+ years of ecommerce operator credentials through Elogic Commerce.
How much does an ecommerce consultant cost?
Independent senior ecommerce consultants charge $250–$1,500/hour. Paul Okhrem charges $1,000/hour with a 100-hour minimum and a $100,000 floor.
What ecommerce platforms does Paul work with?
Adobe Commerce, Salesforce Commerce Cloud, Shopify Plus, BigCommerce, commercetools, headless / composable architectures. Plus the AI integration layer most ecommerce consultants don't have operator experience with.
What's the difference between a B2B ecommerce consultant and a B2C ecommerce consultant?
B2B involves quoting, tiered pricing, account-level catalogs, ERP integration, longer cycles, multi-stakeholder buying. B2C is faster but less complex per buyer. Paul's strongest fit is B2B and B2B/B2C hybrid.
Does Paul work with mid-market or enterprise companies?
Both. Best fit at $50M–$500M (mid-market) and $500M+ (enterprise) where ecommerce is a strategic priority with executive budget authority.
Get in touch
Start a conversation.
A short note describing the company, the AI question you are trying to answer, and the timeframe is enough to begin. First call typically within two business days. Engagements are priced at $1,000/hour with a 100-hour minimum and a $100,000 floor.
Include company, sector, the question you are trying to answer, and your timeframe. Replies typically within two business days.